Steve Jobs: America's Greatest Failure

    Example of one of Steve Jobs' epic, bonehead failures:
    Nick Schulz writing in today's National Review Online:

    "Lots of digital ink will be spilled about Steve Jobs in the coming days, most of it focusing on his truly marvelous successes.  It’s better to focus on his failures. 

    Jobs failed better than anyone else in Silicon Valley, maybe better than anyone in corporate America. By that I mean Jobs did what only the greatest entrepreneurs can do: learn from their failures. I don’t mean learn from their mistakes. I mean learn from their abject, humiliating, bonehead, epic fails.  [Examples: Apple I and early Apple II, Lisa (pictured above), and NeXT.]         

    Jobs is a great entrepreneur for another reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn’t know they wanted, and then made those products indispensable to their lives

    I didn’t know I needed the ability to read the Wall Street Journal and The Corner on a handsome handheld device at my breakfast table, on the Metro, on the Acela, or in any Starbucks I entered. But Steve Jobs did. I didn’t know I wanted to mix and match my music collection on a computer and take it with me wherever I went, but Steve Jobs did. I didn’t know I wanted a portable multimedia platform that would permit me and my kids to hurl angry birds out of a slingshot at thieving pigs. But Steve Jobs did.  

    All those successes were made possible by failure after failure after failure and the lessons learned from those failures.  

    There’s a moral here for a Washington culture that fears failure too much. In today’s Washington, large banks aren’t permitted to fail; nor are large auto firms. Next up will be too-big-to-fail hospital systems. Steve Jobs is a reminder that failure is a good and necessary thing. And that sometimes the greatest glories are born of catastrophe."

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Steve Jobs: America's Greatest Failure


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