Markets in Everything: Boston's Sneaker Truck

Food trucks have become popular in Boston, and one of its local favorites, Roxy's Gourmet Grilled Cheese food truck, is competing with seven other food trucks around the country for the national title in the second season of The Food Network's "Great Food Truck Race." 


The success of food trucks might be just the first wave of mobile retailing to sweep the nation, followed by many more offerings of consumer goods being sold from a truck?  For example, the latest rolling retail venture in Boston is Green Street Vault, a "sneaker truck," featured in today's Boston Herald.  What's next? 

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Markets in Everything: Boston's Sneaker Truck

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