Wal-Mart Goes Upscale

ASSOCIATED PRESS -- The recession steered a new type of customer to Wal-Mart - deeper in the pockets and suddenly looking for bargains. Now the world's largest retailer has to figure out how to keep that customer when the economy recovers.

So Wal-Mart is bringing in more brand names, ditching scores of other products, and redesigning hundreds of stores to give them wider aisles, better lighting, and better sight lines.

It's more than just a cosmetic upgrade. That new breed of customer also spends about 40% more than the traditional Wal-Mart shopper, and the retailer senses an opportunity to accelerate its growth.



MP: Consumer sovereignty.

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Wal-Mart Goes Upscale

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