Tickets for my Edinburgh show are changing hands for £200 (almost $300). Please don't buy them. The people selling them are scum. I have tried to stop this happening but I can't. I've tried holding tickets back for sale on the night. I've tried putting gigs on sale at the last minute so people don't have time to put them on eBay, but nothing works. I'm flattered that anyone would want to see me that much but it breaks my heart that people spend their hard-earned money because of someone's greed. On my last tour one theatre manager excitedly told me that he'd just seen someone pay a thousand pounds for two tickets right by the ticket office. I think he thought I'd be pleased. I was horrified. Anyway please get a ticket but don't pay too much. That's all I'm saying.
Want the after-sale ticket price to fall below £200? Put on more shows. You'll know you're doing enough shows when the price on eBay falls to the face value.
MP: Performers and their agents and promoters frequently complain about ticket scalping, and yet as Seamus points out above, they themselves have several potent weapons that would eliminate ticket scalping immediately. First, they could increase the number of tickets available by either: a) increasing the number of shows in a given city until the excess demand for tickets is eliminated, or b) move the show to a larger venue. Second, they could increase ticket prices closer to the market-clearing level and eliminate the re-selling of tickets at prices above the face value.
In other words the artists and promoters are themselves guilty of creating the market for ticket scalping, by not providing enough shows or tickets to meet the market demand and by under-pricing the tickets. Since Ricky Gervais' single Edinburgh show obviously sold out, he should either move the show to a larger venue or add additional shows in Edinburgh (assuming he is unwilling to raise ticket prices).
It seems disingenuous for musicians, artists and promoters like Ricky Gervais to constantly complain about ticket scalping when they have direct control over the two most important factors contributing to ticket scalping: a) the ticket price, and b) the number of tickets for sale. Eliminating ticket scalping should be extremely easy for them, by either a) raising ticket prices and/or b) increasing the supply of tickets.
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→Ticket Scalping Is Easy to Eliminate: Raise Ticket Prices or Increase the Number of Shows
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